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Link building is one of the most effective SEO techniques which are being employed by website owners and content writers to improve their credibility and reputation among millions of professionals and web developers entering the web world at every passing moment. Links are very useful way to connect different related or even non related websites with each other. But the proper link placement is essential to get complete benefits of this effective SEO tool. So here we will discuss that how links should be placed inside the articles which could direct the massive potential traffic towards your site easily and effectively.

Place an active link rather than just giving the URL

First of all you have to consider one point while placing links inside the article that always use active link. Now you were thinking that what is meant by an active link? Actually an active link is not only a URL pasted between the lines, it can be clicked and can carry to clicker to the related site. For example if I write “open an account in Ezine articles by visiting Ezine.com”, then it means that I am giving a link not an active link. While if I write that ‘Go to Ezine articles directory now” then it means that I am placing an active link to Ezine which can be clicked by the visitor and can direct him towards Ezine articles site.

For placing active link just select the link and click the hyperlink button in the standard toolbar. It will open a dialogue box before you, just copy and paste the desired URL the given box and click ok. You will see that the word will turn into blue underlined link and if you place mouse pointer over it the pointer will change into hand shape.

Place links according to the information being given in the sentence

Next point you have to keep in mind before lacing a link inside the article is that link should be related to the point being discussed in the sentence. Such article would act like a reference to another articles published on other website. Reader always likes to visit related articles or information rather than clicking a link which would divert their attention from the topic of their interest and demand. This thing will increase the chances that a visitor will visit linked site one after the other to get detail info about the topic he is looking for.

Use proper words for linking visitor to your site

Placing an active and related link is not enough if you want to make your visitor more interested into your article and other articles whose links are placed in this article. Proper terms and phrases are very much important to attract their attention towards the link. Like if a link is connecting a web page exploring the benefits of internet marketing then you must use the related words like “benefits of IM”, “advantages of internet marketing’ and merits of internet marketing” etc. these phrases should be self explanatory. Using ambiguous terms only creates confusion and reader will not take interest to click the link at all.

Place link in the end of article in related articles categories

You can also place links in the end of an article if you are finding no proper place for it between the lines. Such links can be placed under the heading of “related articles” or “related readings’ etc. there are more chances that a reader wants to explore more useful information about the topic after finishing one article. Related readings just like a source of info present on one page rather than going back to search box and type query for more results for same topic. Therefore all articles websites have a section of related reading or related articles or every with every article published on their site.

Place links in the title to direct audience towards same topic discussed somewhere else

Links can also be placed in the title of an article. Yes if you have written ten articles on same top car rewritten one article many times and published it on various sites and blogs then you can link them by placing their links in their titles so reader can easily understand that you are directing his attention towards another article written on same issue. Then it will be his choice which article he will prefer to read completely to get their required data or information.

Place links as a source of original content

Another important and useful way to link websites to each other is to publish the same content on various sites and put a link to the original source at the end of the article. This thing not only directs traffic between websites but also proves the authenticity of the information published from an authentic source. It further boosts the credibility of an article and of the site as well.